Statement of the jury : “Actions speak louder than words. That’s why actions are imperative when it comes to relationships, dialogue and attention. But above all, actions are imperative for the creation of value. In an age when communication is a natural part of companies and brand offerings, we have to seek the actions that are close to the business when working with the communication. Actions that develop the business. Especially when it’s a small business that is acting in a tough market. Thank you ToolPool for setting a good example! Congratulations to Malmö Järnhandel and the Fan Club.
Our CEO, Ola Obrant Andreasson, was one of the guests at a panel discussion covering the future of the SAS brand. Ola and Rickard Gustafsson, CEO of SAS, talked about the critical marketing challenges that the airline is facing, and how to overcome them.
Our ToolPool project for Malmö Hardware Store receieved as many as three nominations, in three different categories, when the shortlist for Sweden’s biggest advertising award, Guldägget, was released last night.

We do so by developing Creative Conversation Strategies™. To make the conversations take off we work mainly within five disciplines: Digital, PR, Film, Event, and Print.
We were founded in 2002 and have offices in Malmö and Stockholm. We are part of the networkone, which is a network consisting of 400 independent agencies in more than 100 countries.
The Fan Club has been awarded in national as well as international award shows, such as Cannes Lions, Clio, Epica, Eurobest, Guldlådan, Guldnyckeln, 100-wattaren, Guldägget, Gyllene Hjulet, and Guldeken.
Ola Obrant Andreasson
Chief Executive Officer
Christian Barrett
Creative Director
We are always looking for the best talent. If you want to create fans of brands, send your application and/or portfolio to our Creative Director,
Christian Barrett.
Online